Immofinanz, the owner of the Myhive brand, has launched a free Myhive bicycle system for the tenants of his office buildings for the sixth time. This year, the bicycle fleet has been expanded to a total of 130 bikes, which is the result of one of the obligations towards the Climate Leadership Powered by Un Environment Program, which Immofinanz in Poland joined to with the Myhive brand last year. In addition to the recent planting of oaks in the Służewiecka Dolinka, Myhive bikes are another IMMOFINANZ eco-initiative. What’s more, the use of colorful tires and the arrangement of bicycles in the form of a rainbow further highlights the company’s sensitivity to values such as diversity and a sense of belonging.
The Myhive bicycle system is available to all people working in buildings under this brand. This year, the season officially began on April 19 and will last almost until the end of October. Using them is free, and the user can hold the bike up to 24 hours on one session – thus they have the ability to park it at their house to get to work again in the morning.
The Myhive bicycle project is implemented from the very beginning in cooperation with The Bike Company, which not only provides bicycles, loan applications, but also manages the fleet, ongoing repairs and movement of byclicles back to myhive office buildings.
“We are pleased that year to year our bicycle fleet is growing, because the very use of bicycles – as an alternative form of commuting is increasing. Through our promotional activities, we have added our bit in the context of raising awareness and availability of this form of transport. Healthier, as well as – from the perspective of the last two years of the pandemic – also safer. What’s more, once again – through colorful tires in our bicycles – a seemingly simple but very effective concept, we send a signal to the world about values important for our company, “commented Jarosław Retmaniak, Country Manager Finance & Support Poland, Immofinanz.
Over the past six years, Immofinanz, through Myhive, proved to be a bicycle promoter, highlighting not only health benefits resulting from their use in their marketing campaigns, but also, in addition to offering free bikes, providing a wide bicycle infrastructure, including over 1,000 parking spaces for bicycles (including buildings and in front of them) as well as cloakrooms or showers for cyclists. The company also participates in urban bicycle events, becoming a kind of two -wheeler ambassador in the real estate sector.
Date of the first publication: April 26, 2022
Source: IMMOFINANZ Press Office
