7R, the Polish developer which specializes in providing innovative and ecological warehouse and production space, has refreshed its company logo, building facades and launched a revamped website. The new company website, 7rsa.pl, has a number of new features including a blog with experts discussing the commercial real estate market. A refreshed colour palette, consistent style of photographs, icons, and maps, and a change in fonts are just some of the elements of the new 7R brand. Additionally, the 7R brand has been further enriched with the tagline Future.Log.On.
“7R has been on the Polish market for over 13 years. Our rapid development in recent years has caused the need to refresh the way of communicating the brand to the market. So we have redesigned 7R’s brand identification to make it even more modern and innovative. We have focused on showing in a clear way the values which guide us in business, as well as the company’s long-term view, which is reflected in the new tagline,” says Tomasz Lubowiecki, Founder and Chairman of the Board at 7R.
Developer 7R has also launched a new website at 7rsa.pl with a refreshed design, new content and much more intuitive navigation. The user will find all the most important information about the company on the site, will be able to check the current map of the developer’s investments and spaces available for renting, as well as being able to easily contact experts or subscribe to the newsletter.
An important part of the site is 7R.Blog.On. – a blog space where experts share their knowledge about both the commercial real estate market and key trends. New content on the site includes articles, interviews, podcasts, and videos which focus on the warehouse market, architectural design and ESG.
“We have created an entire system of distinctive visual language to allow 7R to be the most characteristic brand, offering the best experience to the audience. When designing the architecture of the 7R brand, we took a holistic approach, making sure every element was meticulously designed. We build the strength of the brand through qualities such as consistency which has helped in improving market recognition,” comments Katarzyna Dorocińska, Head of Marketing & Communications at 7R.
Source: 7R press office
First published: February 14, 2022
